Blond Salad

Analyze it and \”teach\” its lessons to your fellow classmates.

Write from the perspective of a trainer who has to teach the lessons of this case to the class. So make sure that you give us enough of the facts to understand your analysis.

Among the types of questions please first read the case and then you may wish to address in your analysis are the following:

— Is the overall strategy here a sound one? Is the dual focus manageable (two types of company, blog and shoe line)?

— What advice would you give the managers in this case?

– What does this case tell us about the future of fashion marketing?
Instruction files

blonde_salad_-_fashion_blog_marketing.pdf(1,65 MiB)

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