Procter & Gamble project

Capital Budgeting Decisions (Chapters 9, 10, 21, research)
To analyze the quality of the firm\’s existing projects and get a sense of the quality of future projects, try answering the following questions:
1.What are the specific types of projects this firm invests in?
o How are the projects generated?
o How are the projects evaluated?
o Are the projects profitable? (You are not required to solve for NPV or IRR here. The assumption is that management has gone through the capital budgeting process.)
2. Do you think this firm will shift to different types of projects in the future? Why is it important to ask this question regarding future projects.
Our company is Procter & Gamble, if need competitor, the competitor is Johnson & Johnson

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