In 3 to 4 pages (1\’ margins, 1 1/2 line spaced, 12 pt. Times New Roman), identify and explain the different factors that positively and negatively impact businesses when considering international markets. Utilize the following companies and its corresponding destination city ( Lifegem.com – Prague, Czech Republic ) . You must not do ANY research on the product or city, but use the product and city as examples. You may assume that the product began and has been successful in Dubai. Think of this paper as a proposal of the actual work and research the company would need to do in the future. YOU SHOULD NOT BE SOURCING INFORMATION FROM THE INTERNET – USE INTERNATIONAL MARKETING TEXTSBOOKS ABOUT RISKS ON GOING INTERNATIONAL ONLY.
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