Warby Parker

Project description
Our focus here is on marketing in the context of fashion entrepreneurship. Warby Parker has been one of the most successful product launches of the past decade.

What lessons can other entrepreneurs learn about fashion/eyewear marketing from Warby?

Demonstrate in your post that you can apply marketing terminology and concepts.

Your analysis may address such issues as (please indicate your approach by providing a suitable title for your post) as:

– What are the key elements of Warby Parker\’s marketing strategy?

– How do they communicate their marketing message?

– What lessons can be learned from Warby Parker\’s success?

– What marketing challenges have they faced? Who is the competition? How do they compete?

– Could other fashion companies benefit from the Warby approach? Who?

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