Week 2 Assignment

During the following weeks you will begin writing the sections of a marketing plan which will be combined at the end of the course into your final paper.  This week you will write the section on Situation Analysis.To begin this process, please choose one of the following case studies to use throughout the course as you complete your Marketing Plan. They can be found in the Appendix of your textbook.You may choose one of the following case studies:Case 18: Sushilicious: Standing Out In A Crowded FieldCase 19: Trouble Brews at StarbucksCase 20: GrouponOnce you have selected your case study you will need to start writing the second section of your Marketing Plan.  The second section of your Marketing Plan is the Situation Analysis.Note:  While the case studies provided for the Marketing Plan requirement of the course provide a wealth of information –  it will be necessary to find additional information from other sources when completing the individual components of the Marketing Plan.Write an analysis paper on your chosen case study (see above).  Within your paper be sure to address the following:References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.  

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