Personal Responses to two discusion posts. APA formating, 200 words. Posts are as follows. Seperate anwsers please! Post 1: Post 2: In order for the marketing process to work, marketers should assume the needs, the service provided, target audience preferences and so forth. If these assumptions are not specified early, the marketing product might be misdirected or have a poorly located facility. This is why all health care organizations should know who their competitors are, and understand their market area and customers. I wouldn\’t want to build a laundromat in the richest neighborhood, because i\’ll assume every house within that neighborhood already has a washer and dryer. With the growth, cost and competitiveness of a marketing campaign, the margin of error is slim. The recover from losses of one bad decision, may take several good decisions. Thomas, R.K. & Calhoun. M (2007). Chicago, IL: Health Administration Press.