Discuss How Technology is Warping Our Brains

http://www.huffingtonpost.com/2013/12/11/technology-changes-memory_n_4414778.html
Read this article from on how technology is warping your memory.
Investigate these claims. Do you agree or disagree that technology is having a detrimental effect on memory? If not, what evidence can you provide?
Regardless of whether you agree or disagree with this article, what role do you think technology will play in the individual\’s and societal process of memory recording in the future?

Instructions
Students must submit a substantial, detailed, and well-thought-out 800-word essay for this module. The essay will require you to show a clear comprehension of the material covered in the module in addition to a clear and thorough evaluation of that material.
All essays must include an introductory paragraph with a thesis statement, (it is impossible to do well on your paper unless you take a clear position on your subject, captured in a thesis statement), followed by a main body with supporting arguments, a summary conclusion, and an APA formatted reference page at the end. All essays must use Times New Roman 12 pt or Verdana 10pt font, be double-spaced, have 1\” margins, and include a total word count (not including the reference page). You must use and reference three different sources from academic journals or books. If you use a website, please make sure it is high quality, scholarly, well cited, and well-researched prior to referencing it. Wikipedia or similar references will not be accepted.

Discuss Racial and Gender Inequality

Answer the following prompt questions:

In 2015, unarmed black people were killed at 5 x the rate of unarmed white people.
A pew research center poll showed that only 35% of whites think black people are treated unfairly by police, while 75% of black people do.
What steps should we as a country be taking to address violence by police and against police.

Explain the differences among the three types or generations of peacekeeping.

the differences among the three types or generations of peacekeeping. in your own words, the differences among the three types or generations of peacekeeping.

Your explanation should cover the different kinds of situations for which each generation was intended as well as the functions which the peacekeepers may be asked to perform. It should also address the applicability of the three traditional principles of peacekeeping to each generation.

Your answer should be in the form of a 250-350 word essay comprised solely of your own words try not to use any quotations in your essay. Make sure you have references. Your essay should have few typos and grammar errors, including the use of wrong words.

Explain intersections of race, class and gender in Legally Blonde.

Explain what intersections (race, gender, class, disability, age, size, sexuality) you plan to analyze and where in the film those intersections are. Keep in mind that your paper will only be 3-5 pages long, so propose a manageable scope of analysis. While a film may have several intersections, you do not need to address them all. Look for one or two related intersections and make a argument for focusing on them.

Discuss the importance of Branding and Consumer Perception.

In today\’s world, brands have very much become iconic cognitive images of a value proposition, which sometimes is reflected in the fact that we do not associate them with specific sectors or industries, but rather with flagship products/services. Hollensen (2016) argues branding decisions to be intricately related to product positioning in the marketing mix and key to raising awareness and promoting products effectively. As shown in Figure 1 (Hollensen, 2016), 4 branding decisions are available to firms which range from non-branded products to manufacturing a single brand in a single market.

And these decisions are important because business performance is linked to consumers\’ perceptions of the brand. The Centrality-Distinctiveness map in Figure 2 (Dawar and Bagga, 2015) highlights brand positions based on how representative they are of their product category (centrality) as well as how differentiated they are in the sector (distinctiveness). Aspirational brands like Heineken and Sam Adams own 62% of the beer market share based on consumer\’s perception. Although this quota varies from industry to industry, many firms such as Uber, Nike and Virgin America focus on the brand-as-relationship concept as opposed to the usual transactional approach with consumers (Bonchek and France, 2016).

Interestingly, when one researches branding, most recent literature focuses on the use of social media and how it may help scale international marketing strategy. The new concept of cultural branding is slowly reshaping the landscape of online branding through the use of crowdcultures and symbols to promote specific ideologies (Holt, 2016). Being into sports, I see this cultural branding in the crossfit crowdculture where members swear by the sport (Zmuda, 2011).

However, Barwise and Meehan (2010) highlight that social media is indeed an effective marketing tool, but that firms must focus on delivering on their promises and constantly innovate to maintain trust levels with consumers.

Can branding create false perceptions and overrated consumer expectations?

Given the negative effects that taken-for-granted assumptions can have in the organizations strategy, which measures can be taken to avoid them?

Please have a read through the case study provided below and answer the question with suitable references.

Barney (1986: 657) defines culture as a complex set of values, beliefs, assumptions, and symbols that define the way in which a firm conducts its business. Furthermore, Barney (1986: 657) explains how culture affects how the organisation perceives and interacts with certain key actors, and thus, affects the organizations structure and strategy. Johnson et al. (2014: 153) presents four layers of culture, which are: values, beliefs, behaviours, and taken-for-granted assumptions. Taken-for-granted assumptions are the core of an organisations culture and held great influence on the organisations strategy (Johnson et al., 2014: 154).

As Schein (1988: 9) explains, taken-for-granted assumptions often come from a repetitive strategic approach generated by an initial belief. For example, a manager or founder may believe that producing medium priced and medium quality products is the best approach, and thus, will create a strategy around this belief. If this strategy is repeated systematically over time, the initial belief will gradually become a taken-for-granted assumption and will cease to be questioned (Schein, 1988: 10). When this happens, the organization may not be able to unlearn this assumption and, therefore, may not be able to adapt its strategy if the organizational environment changes, which can have devastating effects (Schein, 1988: 10).

As Johnson et al. (2014: 154) explains, culture has great influence on strategy, which can be very beneficial since employees who share the same principles and values as their organization are able to understand the strategy and perform the necessary activities more effectively. However, as explained above, certain aspects of the organizational culture, such as some taken-for-granted assumptions, can have a bad influence on the organization and affect the success of the strategy.

Given the negative effects that taken-for-granted assumptions can have in the organizations strategy, which measures can be taken to avoid them?