Foreign Market Entry Podcast
As you are likely aware, your internship brand doesn\’t just do business in the U.S. So, in this interactivity, were going to research their past entry into a foreign market. But rather than writing about it, were going to talk about it by creating a short podcast for TOMS SHOES!
Guided Response:
1.Check out our sample podcast about GroupOn in China
oListen to the sample podcast.
ohttps://soundcloud.com/mike-pennella/foreign-market-entry-groupon/s-c367r
2.Identify a specific country to analyze your brand\’s entry into
oFirst identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
oThen search your brand in business periodicals such as Forbes in conjunction with country names or terms like foreign or international. See which markets have been written about and select one.
3.Research your chosen market to answer these questions:
oWhen did your mentor marketer enter this foreign market?
oWhat specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
oWhat changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing \”p.\” You can repeat \”Ps\” more than once.
oHow successful was the entry into this market? Is the brand still in the market?
4.Identify and create proper APA citations for 3+ different sources.
oTry to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other scholarly resources as needed.
oAs you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
5.Script (or at least outline) for your podcast.
oBe sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.
6.Record your podcast with SoundCloud. (Disregard this part of the assignment, I will complete this after you complete the Script part of the podcast 😉 )
oSoundCloud provides the means to record and share a link for free.
oConsult our step-by-step Creating Your Soundcloud Recording tutorial.
7.Post your podcast link and APA formatted sources to forum below.
SAMPLE ASSIGNMENT AND CITATION
https://soundcloud.com/mike-pennella/foreign-market-entry-groupon/s-c367r
Our APA formatted citations
Custer, C. (2011, August 26). Whats wrong with Groupon in China?Techinasia.com. Retrieved fromhttps://www.techinasia.com/whats-wrong-with-groupon-in-china
Groupon. (n.d.). Retrieved January 25, 2016, fromhttps://en.wikipedia.org/wiki/groupon
Kumparak, G. (2011, October 31). How Groupon Is Losing China.TechCrunch.com. Retrieved fromhttp://techcrunch.com/2011/10/31/how-groupon-is-losing-china/
Zhu, J. (2011, November 4). 4 mistakes behind Groupons failure in China. Techinasia.com. Retrieved fromhttps://www.techinasia.com/4-mistakes-behind-groupons-failure-in-china
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Added on 07.08.2016 17:41
The attached file is the thorough Instruction.
Instruction files
foreign_market_entry_podcast.docx(34,38 KiB)
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