Case: Dunkin BrandsDunkin Donuts and Baskin-Robbins
Read the Opening Case Chapter 3, Opening Case: Dunkin BrandsDunkin Donuts and Baskin-Robbins: Making Local Global and answer the following questions:
If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would you look at?
Do you think Dunkin Brands should let local operators make their own decisions regarding flavors for ice creams, donuts, and other items to be sold in-country? How would you recommend that the company\’s global management assess the cultural differences in each market? Should there be one global policy?
I will upload chapter 3 PowerPoint. Please answer the questions the fullest and in simple form (no big words please). If sources are used please use scholarly reliable sources. You can use the form of ( I recommend.. and so on). Thank you SO much!
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