Personal Responses to two discusion posts. APA formating, 200 words. Posts are as follows. Seperate anwsers please! Post 1: Post 2: My organization, San Antonio Military Medical Center (SAMMC), is looking to encourage military veterans and retirees to utilize our primary care services rather than just our specialty and pharmacy services. To market this initiative effectively, we need to look at multiple aspects, specifically audience, organization reputation, and message (Thomas & Calhoun, 2007). Based on our target demographic (primarily middle aged to elderly males), it would make sense to avoid social media or other major media sources. SAMMC is the largest medical center in the DOD and has a long, solid reputation in the San Antonio community. Therefore, it would not make sense to have an over-the-top marketing campaign (Thomas & Calhoun, 2007). And because this campaign is not simply for a grand opening, the medium needs to be more personalized and must allow for a more complex message (Thomas & Calhoun, 2007). With all of this in mind, the best approach would be to distribute small postcards detailing this new initiative to all veterans/retirees that use specialty and pharmacy services. Additionally, when patients are sent patient/customer satisfaction surveys, SAMMC can also include this information in the packet. Using both mediums, our organization would be utilizing a “multipronged” approach (Thomas & Calhoun, 2007), one that will both explain and emphasize the intended message.Thomas, R. K., & Calhoun, M. (2007). Retrieved from Marketing Matters: A Guide for Healthcare Executives:
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