Explain importance of strategic planning (SP), what shows evidence of SP, how meaningful is it to St. Peters Hospital (Albany, NY).

Explain importance of strategic planning (SP), what shows evidence of SP, how meaningful is it to St. Peters Hospital (Albany, NY).

Explore/read information on SWOT tool for environmental assessment (medical/surgical & pediatric unit)
perform a SWOT analysis for the unit
Internal assessment: Strengths and weaknesses
External assessment: Opportunities and threats
Other methods/sources of environmental assessment in place? findings?
Prioritize and analyze elements of the assessment.
Stake Holder Analysis: Based on my clinical unit (medical/surgical & pediatric unit), identify stakeholders (SH); any individual, person, group or organization with a vested interest in the program, project, or unit under review.
Assessment: a systematic consideration of the needs of each stakeholder
Consider level of stakeholder investment in unit/project, SH perceptions/view on unit/project, expectations, desires, level of connection to unit/project.

Consumer relationships/Marketing: Consider and discuss the public image of the unit. Appraise stakeholders and customers image of the unit/project. Who are internal customers, external customers? How do customers and stakeholders differ? Consider consumer relations in the provision of nursing care.

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