Thesis: In order to significantly increase revenues through partnerships/sponsorship, ticket and merchandise sales, and television deals, the NBA should expand its league by developing a team based in Mexico City, Mexico by 2022.
Research Questions:
What challenges are associated with team relocation and how will the expansion positively and negatively affect the league?
What specific statistics relate to NBA attendance and ticket sales will assist in the development of a team in Mexico?
What specific security measures that need to be in place in order to successfully implement a team?
How will Mexican Labor Laws affect the expansion and in what ways will this expansion affect the NBA team rosters?
What strategy should the NBA use to fund the development of a new team?
Per the instructor, almost every sentence in the literature review sections should be cited.
Literature Review Part 1
Educate the reader on NBA background, involvement in global expansion (i.e. summarize Toronto Raptors expansion process)
PREPARATION
This section answers research questions 1 and 4. This section should be 4-6 pages.
Literature Review Part 2
DEVELOPMENT
This section answers research questions 2 and 5. This section should be 2-4 pages.
Literature Review Part 3
EXECUTION
This section answers question 3, providing specific and thorough detail on overall implementation. This section should be 2-4 pages
Analytical Section
Section 1
5c Analysis- Company, Competitors, Customers, Collaborators, Climate
This section provides insight for the problem and lays out the scenario for solutions
Section 2
Outcome Analysis/Financial Implications
How much will this cost? (EXTREMELY THOROUGH breakdown of costs)
What is the potential return?
Qualitative/ROO (demonstrate/quantify heavily)
Consider the following
o Financial impact & cost
o Creation of budget spreadsheet
o Budget Analysis
o Investment Financials
o Revenue Projections
As an analyst, forecast the outcome as a way to convince the audience that it is a smart decision to move forward. Should include a charts and graphs in the appendix.
Discuss and breakdown all types of revenue (gameday, broadcast, commercial/retail).
This section should be 6-10 pages.
RECOMMENDATIONS
This section provides a detailed proposal for the reader. Readers should have a clear picture of what implementation should look like. This section should discuss:
New media/ Communication Strategy
Marketing Strategy
Social Responsibility
Funding
Project Management/Timeline
This section should be 4-6 pages.
Must use at least four academic sources.
Message from instructor following my draft submission (his annotated version is attached):
You\’ve done a lot of research but the analysis and recommendations are missing a lot of depth and detail. You also need to engage a proof reader or editor to help with your writing. At times it felt as if you were not a native speaker because of awkward sentence structure and syntax – please stick with simple, direct constructions (a common problem for Capstone students). You\’ll also note multiple places where I wrote \”word salad\”. This means that you were using too many words, words that don\’t add meaning or have incorrect meaning in context, or you\’ve created a sentence that is \”fluff\” and is either repetitive or doesn\’t add value.
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]