Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers\’ tastes shift from colorful enamel-on-steel products to commercial-style cookware. How should Heida Thurlow decide how to revitalize the business? Your analysis should justify the recommendations among the several alternatives, including entering a lower-priced niche or repositioning the existing product line.

Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers\’ tastes shift from colorful enamel-on-steel products to commercial-style cookware. How should Heida Thurlow decide how to revitalize the business? Your analysis should justify the recommendations among the several alternatives, including entering a lower-priced niche or repositioning the existing product line.

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