Discussion Focus 1: Social media users are to be given the chance to raise money for a hard-hitting Amnesty International campaign against Shell. The U.K. branch of the 50-year-old organization announced over the weekend that it is to use its Twitter, Facebook, and MySpace accounts to bring in cash to run a full-page newspaper ad next Tuesday, May 18, the day of Shell\’s AGM.
Read the article at http://www.fastcompany.com/1642747/amnesty-international-turns-to-social-media-to-fund-anti-shell-ad-campaign?partner=rss and discuss the following:
1.What are the advantages of using social networking for raising funds for non-profits?
2.What are the disadvantages of using social networking for raising funds for non-profits?
Discussion Focus 2: Foursquare, the social networking geotagging game has just pulled off what may be one of its biggest partnership coups yet: It\’s snagged the Wall Street Journal as a geolocation ad check-in. It\’s a fascinating old media meets new Web media crossover.
Read the article at http://www.fastcompany.com/1627992/foursquare-partners-wall-st-journal-geotagging-location-based-services-game-social-networkin?partner=rss and discuss the following:
1. Explain GPS and its role in Foursquare
2. Explain the statement in the article: old media meets new web media?
3. If your school or organization could partner with Foursquare how would you recommend using it to attract potential students or customers?
4. If your school or organization could partner with Foursquare how would you recommend using it for current students or customers?
Be sure to post your response early in the week and then also interact with other student postings throughout the week.
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