Describe Oracle (history, industry, products, competitors, financials ,size, and other items that will be helpful in understanding the company and emphasize in how it supports innovation as well as identify information needs and likely sources of the needed in-formation. Describe the current findings, Research Plan and Secondary Research youve completed
Research Report Model
1. Title Page (name of the organization that is being, or has a product/service/ program that is being researched; date)
2. Table of Contents
3. Executive Summary (one-page, concise overview of findings and recommendations)
4. Purpose of the Research (what type of research was conducted (what is the hypothesis or goals of the research), what decisions are being aided by the findings of the research, who is making the decision, etc.)
5. Background About Organization and Product/Service/Program that is being researched. (In our case, we are researching how the company/organization fosters innovation across all products and services.)
a. Organization Description/History
b. Product/Service/Program Description (that is being researched)
i. Problem Statement (in the case of nonprofits, description of the community need that is being met by the product/service/program)
ii. Overall Goal(s) of Product/Service/Program
iii. Outcomes (or client/customer impacts) and Performance Measures (that can be measured as indicators toward the outcomes)
iv. Activities/Technologies of the Product/ Service/ Program (general description of how the product/service/program is developed and delivered)
v. Staffing (description of the number of personnel and roles in the organization that are relevant to developing and delivering the product/service/program)
6. Overall Evaluation Goals (eg, what questions are being answered by the research)
7. Methodology
a. Types of data/information that were collected (Describe what primary and secondary research you conducted (sources, methods, etc.). Use your research plan to help here.)
b. How data/information were collected (What instruments were used, etc. Did you do focus groups, surveys, interviews (phone, in person, etc.)? What sources of secondary information did you use, …?).
c. How data/information were analyzed (What approach you used to analyze the data – statistical approaches, qualitative approaches, comparisons to other research and data, etc.).
d. Limitations of the evaluation (eg, cautions about findings/conclusions and how to use the findings/conclusions, etc.) (Limitations include time and resources available or unavailable. You findings (as are all findings) are based on incomplete information. The reader needs to be aware of any limitations you have and to not draw conclusions beyond what the research supports. You need to inform them about where to draw the line.)
8. Interpretations and Conclusions (from analysis of the data/information) (Discussion of your results and findings. What is the pertinent information that the reader should know from your analysis of your research?)
9. Recommendations (regarding the decisions that must be made about the product/service/program) (What are the actions you recommend the reader take based on the findings.)
10. Appendices: content of the appendices depends on the goals of the research report, eg.:
a. Instruments used to collect data/information
b. Data, eg, in tabular format, etc.
c. Testimonials, comments made by users of the product/service/program
d. Case studies of users of the product/service/program
e. Any related literature
evaluate innovation in Oracle depending on the 10 types of innovation (larry keeley)
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