Please read the question provided below in order to answer using relevant and recent examples to illustrate your report.
What is the relevance of the customization -standardization debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME\’s) and large scale enterprises (LSE\’s)?
Use relevant and recent examples to illustrate your report.
Your response should be in the form of a written report of between 1,500 and 2,000 words.
The learning outcomes for this assignment are:
Understand and appreciate the underlying theories of international marketing
Critically analyze international marketing opportunities
Demonstrate an ability to formulate and assess international marketing strategies
Demonstrate an understanding of both the process and the complexities associated with the implementation of international marketing programmes
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