You may create any specific client, in any type of business enterprise you wish, and complete a marketing plan which highlights your creative process. Since marketing is built on research, analyzing data, developing objectives and creating strategies to meet these objectives, we will take this opportunity to apply our learned theory to a company which would exist in real life.
You will need to create a plan which encompasses the \”four Ps\” of marketing — product, promotion, price, and place. Integral to your plan will be a customer driven marketing strategy, which understands and fulfills customer needs.
Your project will include a written proposal as well as a PowerPoint presentation. Assume you are presenting your plan to a group of potential financial investors for your firm. For Completed details, please refer to the itemized elements of the marketing plan listed directly below:
Presentation Cover
Executive Summary
Situation Analysis
Market Summary
Market Demographics and Geographic Analysis
Market Behaviors
Market Needs
Market Growth
SWOT
Competitive Analysis (at least 2 Competitors)
Product and Service Offerings
Keys to Success
Critical Issues
Mission
Target market
Marketing Objectives (At least 1 objective should be measurable)
Positioning
Strategies (4 P\’s)
Market Research
Creative Process
Logo
Tagline
What type of advertising will you implement in order to meet your objectives?
Summary
References – in APA format
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