Marketing and Sales Homework

Short Answer Questions Application Exercise 7-12 Search the internet for two competing electronic industrial supply catalogs or direct mail company. Assume one of the businesses is your employer. After studying the catalogs, make a comparative analysis of your company\’s competitive advantages 7-13 Erin fell in love with the Scion tC coupe and decided to visit a Scion dealer. After a test drive she was ready to place her order for the car. The salesperson, however, frustrated Erin by immediately recommending expensive options to add to the basic car such as sporting wheel and tire packages, ground effects trim, performance exhaust, satellite radio. The price suddenly jumped from $15,950 to $19,000 , way more than she wanted to spend. Erin returned home without placing the order. Assume the role of the sales trainer and suggest ways that the salesperson can improve his ability to position his product so it meets the customers needs. 7-14 Research value-added information on the Ritz-Carlton chain by going to . Choose a location and click \”Meetings\”, click \”Quick Facts\” and review the information presented. Identify at least five features you consider to be value-added features. Examine the room rates by clicking \”Accommodations\”. Indicate the rates for single  and double occupancy rooms. 7-15 Contact a local financial services representative specializing in stocks and bonds. Ask what percentage of clients rely on the information given to make decisions on their investments. Ask if the customers believe that advice on custom investment programs adds value to their decision making. Find out whether financial products are getting more or less complex and what effect this will have providing value-added service in the future. 9-10 Prior to networking it’s a good idea to prepare an \”elevator\” presentation. This is a 30 second pitch that summarizes what you want people to know about you. You might think of yourself as a \”product\” to be sold to an employer who has a job opening. Make your presentation upbeat and brief. Who are you? What are you currently doing? What type of work are you looking for? 9-11 You are a sales rep for Xerox Corp. Assuming Xerox has just designed a new, less expensive, and better quality copying machine, make a list of 15 prospective businesses you\’d  plan to contact. Identify the sources you would use to develop your prospect list. 9-12 You are in the process of interviewing for a sales position with CIGNA Insurance Co. In addition to completing the application and aptitude test, one of the managers requests that you develop a list of prospects with whom you are acquainted. He informs you that the list includes prospects you will be working with during the first few weeks of employment. Prepare a list of 10 acquaintances you have that would qualify as prospects. 9-13  Sales automation software is most commonly used in the prospecting phase of selling. New products provide additional features and benefits to sales people. Visit and review the latest additions to Salesforce such as Radiant6 and Data.com. View the videos and write a short paragraph on the features and benefits.

Discussion Questions 1 & 2

 Using the Ashford University Library, find a scholarly business research article that uses qualitative data collection and analysis methods. Read the article all the way through before you post. Use this week\’s lecture to aid your analysis. In your post, provide:  Observe some people doing something for about 15 minutes. You could do it almost anywhere: in a store, at work, or even at home if you live with other people! Before you begin, think about a question you want to answer, such as “Where do customers go after they enter this store?” or “How do people act when they are in their offices?”

Journal 2 (Concepts of Competitive Advantage

Please work on the following tasks.(1) What is competitive advantage of a company?  Why is it important?(2) Explain relationships between competitive advantage and strategies of a company.(3) What is SWOT analysis?  Why is SWOT important for strategic formulation? Remember to write sufficient amount! 

Prepare a professional resume that truly represents your strengths, skill sets, and leadership.

:  Take your resume to a new level of sophistication and professionalism. Design it so that you create a hierarchy of information that guides the reader to your major achievements. Examine other resumes and gain insights into how you can best present your information in a compelling way that helps you secure the internship or position you deserve. [Examine sample resumes in Chapter 11.] : typed, single-spaced, Times New Roman &  headings: one full pageMechanical Engineer 

Financial statements are a product of the accounting cycle. Think about two different companies: a manufacturing company, and a retail company.

Discussion 1: Financial statements are a product of the accounting cycle.  Think about two different companies: a manufacturing company, and a retail company.  Why would different companies have different accounting cycles?  Would you expect the steps of the accounting cycle to be the same for each company? Why, or why not? Discussion 2: What is the purpose of a bank reconciliation?  What are the reasons for differences between the cash reported in the accounting records, and the cash balance in the bank statements? 

Prepare a report for your Congressperson in the U.S. House of Representatives in which you-discuss the impact of this legislation on your local school system-present your recommendation for what should or needs to be done-AND detail a direct request for some specified action.

I attached the actual document with the assignment (option 2) and the instructions for format, ect.   The Federal No Child Left Behind (NCLB) education reform law (which was signed into law January 8, 2002) ties federal aid for the schools to the school system meeting academic standards and adhering to policies set by the federal government. Prepare a report for your Congressperson in the U.S. House of Representatives in which you-discuss the impact of this legislation on your local school system-present your recommendation for what should or needs to be done-AND detail a direct request for some specified action. To find out who your representative is, go to and follow the directions. ****I am in dade city florida  Use information available at:  US Department of Education NCLB  Education Commission of the States (a nonprofit and nonpartisan organization with the mission to facilitate the sharing of education information among the states) (search NCLB),  The American Federation of Teachers (the teachers\’ union) (search NCLB  The Formal Report assignment is a formal business report and should follow the conventions as presented in Chapter 12: Writing Reports and Proposals and Chapter 13: Completing Reports and Proposals. In other words, use these chapters of the text as your style guide! Other valuable resources located in your text are Appendix A: Format and Layout of Business Documents, and Appendix B: Documentation of Report Sources. Use graphics (tables, charts, pictures, etc.) to assist you in illustrating your findings. Remember, there is some real validity in the phrase, a picture is worth a thousand words. Make certain to refer back to the section in Chapter 12 on Producing and Integrating Visuals as you prepare your report. Your report will be graded for: content, format, style, writing mechanics, and spelling. For this report you will want to include: PREFATORY PARTS  Title page  Letter or memo of transmittal. (Depending on which option you pick, you will need a letter or a memo. Letters go to individuals external to your organization, and memos are for internal correspondence.)  Table of contents and list of illustrations  Executive summary or synopsis (In academic writing, this is called an abstract.) BODY/TEXT  Introduction (must include problem/purpose, scope, background, limitations, organization)  Body (this is where you present your findings, discuss them, and interpret them, and what do you recommend).  Close (what where the key points? This is your call to action, what you want done.) GBA 321 Formal Report Instructions 3 SUPPLEMENTARY  Appendix, if needed (material referred to but not included in the text which you want your audience to see)  References (listing of your sources) Some FAQs about the Formal Report: How long should it be? To cover the assignment, you should plan on needing 4-6 pages of text. This is really not very long if you include pictures and graphics in your report (strongly encouraged). What format should be used? Typically use one-inch margins all around, single-spaced. Use the reference material in the appendices located in the back of the textbook for guidance regarding format. Pages need to be numbered (note the conventions for prefatory pages) and can go either at the bottom or top of the page. Use a font size of between 10 and 12 for the text. Use headers!! Why is it single-spaced? Increasingly readers are reading documents online or at least on a computer screen. Singlespaced is standard business format. Double-spaced is not as easy to read. Remember, the idea is to make the document accessible so the reader reads it! Reader accessibility is also why this report needs to be a single document and not assorted pieces. How do I cite materials? The standard for business is APA format. Use the reference material in the appendices located in the back of the textbook for in-text citation and list of reference formats. Good online sources for citing Internet materials in APA format can be found at APAStyle.org 

Journal 3

Please work on the following tasks.(1) Visit  (2) Go to \”Newsroom\”(3) Go over \”Press Release\”(4) Summarize one or two Disney\’s newest strategies (strategic moves) being announced and implemented.  You do not need to use technical terms to name the strategies you found.  Rather, you should summarize a few critical strategic moves of Disney or Basic strategic approaches of Disney.  You may find overview of the strategy, why Disney is doing the strategy (Goals of the strategy), why it is critical for Disney (For their products, market share, new entry, differentiation, or globalization).   By the way, did you find any outcome???This is a free writing assignment (However, you may have to write about 3 and 4 paragraphs to make your summary sufficient!).  Do not worry about format!  I want to know how seriously you researched and analyzed, ok?Now, one suggestion to every student.  If you have factual information of a strategic move, you will argue based on the factual information as much as you can.  Then, you should start expanding the arguments with your knowledge, experiences, educated guesses, similar cases, or even imagination!  Strategists and consultants will have only so much information to develop or evaluate strategies.   Under such serious uncertainty, we have occasions to rely on our knowledge, experiences, educated guesses, similar cases, or imagination to develop best possible strategies.  If we have all factual information, we may not need strategists or consultants any more….  Thinking like a strategist requires not only information literacy and analytic skills but also sufficient knowledge, experience, intuitions, and imagination.I have told you that there would not be a definite answer in strategy.  So, try to expand any arguments as much as you can!  This is the training to become strategic!  Freely thinking based on factual information is fun!  That is why I said you should enjoy assignments!!!  I experienced that what we can really use is trained ability, not memorized knowledge.    Enjoy developing yourself!