Assignment 3: Part C: Your Marketing Plan

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.  You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a 6 page paper in which you:  Your assignment must follow these formatting requirements: 

Evaluate the social-cultural issues that are influencing adverse selection in insurance markets.

Prior to engaging in this discussion, please read Chapter 12 in the text, read the Rice (1997) and the Korda and Eldridge (2011) articles, and review any relevant Instructor Guidance. It is suggested that you also take a moment to review a few of the recommended articles to glean any potential helpful information. Opportunism in health care is especially perceptible in the health insurance markets. Consider the area in which you live, specifically your state and local communities. Evaluate the social-cultural issues that are influencing adverse selection in insurance markets. Propose some strategies for reducing adverse selection in health insurance within these markets. Develop a microeconomic model that is responsive to your local service demands. Communicate how these issues are relevant to the economics of the greater U.S. health care system. What are the future implications with the Affordable Care Act? Read several of your classmates’ posts and provide a substantive written response to at least two of your peers. In your responses, imagine that you are an associate director of a health insurance company and have been given the charge of examining how the Affordable Care Act will allow your company to thrive and grow under the increasing constraints of reduced reimbursement rates. How might your classmate’s proposed strategies affect your plans? In what ways would the microeconomic model your classmate described adversely affect your profit margin? In what ways might the model benefit your profitability? Provide at least one reference to support each of your positions. In addition to responding to at least two other students’ posts, it is recommended that you reply to at least one person who responded to your original post by either respectfully defending your conclusions or by listing how you might implement the changes your classmate suggested.

Cognitive Neuroscience Research, Intelligence, and Memories

Prior to beginning this discussion, please read the Frost and Lumia (2012) and the  Rhodes, Rodriguez, and Shah (2014) required articles as well as the following selections from your required text: Review the information in . In your initial post, you will apply what you learned from each of the five articles from your text, but you will discuss the findings and implications for just one of these articles. The articles are assigned based on the first letter of your last name. Please see the list below to determine which of the articles you will focus on for your initial post. Last name begins with:Explain the empirical findings presented in your assigned article, applying appropriate citations and references. Describe, in your own words, how the research relates to your own experiences as well as how this area of neuroscience may have affected your past or current beliefs about knowledge development. Do the research findings refute or support your current beliefs, and in what ways? Are there variables about knowledge development for which you were unaware based on your article?Based on the information presented in the five articles from the text, how prevalent are false autobiographical memories in your own life? In your own words, describe how emotion and episodic memory development affect these memories. Apply the basic research findings from the “Intelligence” article (Sternberg, 2010) that intelligence is highly inheritable and fixed to your own experiences and compare them with the suggestions you drew from the findings of your assigned article. Apply skeptical inquiry to the potential problems that might arise from the premise of fixed intelligence. Provide a rationale for whether or not this premise is valid and/or appropriate based on the findings reported by the assigned articles: “Attention in Cognition and Early Learning,” “Cognition and Emotion,” “Memory,” “Intelligence,” and “Concept Learning.” It is recommended that you research articles in the Ashford University Library to support your assertions should the required articles not provide sufficient information. Review several of your colleague’s posts and respond to at least two of your peers who were assigned a different article than you were by 11:59 p.m. on Day 7 of the week. You are encouraged to post your required replies early each week to stimulate more meaningful and interactive discourse in your discussions. Are the rationales provided by your peers well supported? Do your peers’ explanations provide a complete and elaborate understanding of findings and implications of their article’s research findings to the field of learning and cognition? What clarifications would you recommend? Continue to monitor the discussion forum until 5:00 p.m. Mountain Standard Time (MST) on Day 7 of the week and respond to anyone who replies to your initial post. Be sure to also respond to your instructor’s comments to you in this forum by Day 7. Peer responses may vary in length but should be detailed and thought-provoking. Your grade will reflect both the quality of your initial post and the depth of your responses.

Assignment 2: Competition, Marketing Mix, and Pricing

Write a four to six (4-6) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.  ASSSIGNMENT 1  Due Week 4 and worth 300 pointsSelect a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.         

COM 295

 a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment. Ch. 4 of. a MicrosoftWord analysis of no more than 1,400 words that includes the following: why you selected the channel. the appropriate channel for delivering your message based on context, audience, and purpose. : In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. a memo proposal using the AIDA model in a MicrosoftWord in a minimum of 1,400 words.  You will add an introduction and conclusion, and your paper will include the following components:: Main points from this memo will be included in the Week 5 Persuasive Presentation. The following guidelines will help you effectively format specific memo elements,, 7/e (Pg. 410): consistent with APA guidelines. Week 5an 8- to 10-slide presentation that should be 5 to 10 minutes in length. Please include detailed speaker notes, based on the Week 4 Persuasive Messages Part I & Part II assignment. the four aspects of designing business presentations discussed in the textbook to your presentation. at least one visual to support on your slides, for example, using a line chart to show increasing sales. Include the following in presentation slides:  a MicrosoftWord summary of no more than 350 words to accompany your project.consistent with APA guidelines. 

Principles of Finance

In this module, you will learn how finance can be important in both your personal and professional life. The  should have advanced your knowledge of the ethical issues that financial managers confront.  

Compare and contrast the economic challenges and incentives this type of health care model presents.

Prior to engaging in this discussion, please read Chapter 12 in the text and review any relevant Instructor Guidance. It is suggested that you review the recommended articles to glean any helpful information. Imagine that you run a nursing home facility in your area. Analyze and comment on the role public policy has in the economic aspect of running this type of health services center. Compare and contrast the economic challenges and incentives this type of health care model presents. What are some of the ways in which you could inform or signal potential consumers that your nursing home is of high quality? Evaluate the social-cultural issues that influence the consumers of this type of health service. Which of your proposed methods are most apt to be reliable signals that significantly communicate to consumers so they are able to make more informed decisions? Read several of your classmates’ posts and provide a substantive written response to at least two of your peers. Discuss whether or not you agree with the conclusions provided in your classmate’s initial post. Choose one aspect with which you disagree and offer alternative ways in which your colleague’s nursing home might genuinely deliver the quality care expected by consumers. Explain how supporting data can be made transparent so that it makes sense to the consumer. Provide at least one reference to support your position. You must also comment specifically on one aspect of your classmate’s post with which you agree. Provide a brief explanation as to why the proposed methods were effective, and support your opinion and assertions with research. In addition to responding to at least two other students’ posts, it is recommended that you reply to at least one person who responded to your original post by either respectfully defending your conclusion or by listing how you might implement the changes your classmate suggested. 

identify at least two peer-reviewed articles that address the characteristics, concerns, and culturally relevant counseling strategies that would be appropriate for this population and your specialization area.

For this discussion, you will consider a diverse group of which you are not a member and that you will be likely to counsel.Use the Library Guide COUN5336: Researching in Your Specialization Area and identify at least two peer-reviewed articles that address the characteristics, concerns, and culturally relevant counseling strategies that would be appropriate for this population and your specialization area. In addition, use your text as a reference. Address the following in your discussion response: