Ghemawat, Pankjaj and Jan Rivkin. 2010. Choosing Corporate Scope, Strategy and the Business Landscape (3rd ed.), Ch. 6, pp. 123 147.
Case: The Walt Disney Company: The Entertainment King, 9-701-035
Please read the book chapter by Ghemawat and Rivkin. Make sure you understand the two tests they are describing.
When reading the Disney case, please have the following questions in mind:
Why has Disney been successful for so long?
What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?
Has Disney diversified too far in recent years?
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