INSTRUCTIONS:
3 pages, double spaced, 12pt font Times New Roman, 1 inch margins
ESSAY PROMPT:
You will rhetorically analyze an advertisement. You may use an advertisement of your choice, but you must include a copied image of the ad. When you have chosen your advertisement, you will analyze the ways in which the linguistic and visual rhetoric in the advertisement persuade or rhetorically manipulate readers. Included in this essay will be a description of the rhetorical strategies in the ad, as well as a rhetorical analysis of their effects on readers.
To conduct a rhetorical analysis of the ad, you may discuss any of the following rhetorical frameworks that are present within your advertisement (though you need not address all):
-Ethos, pathos, and logos
-Rhetorical square
-Selection, slanting, and charged language
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