Crafting a Strategy to Fit the Business Discussion Question

The Web site Amazon.com once aimed to be the world’s largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle). Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazon’s most recent annual report and peruse its main sections. Based on your analysis of the report, respond to the following: Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

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