Write a 2- to 3-page paper in response to the following:
Why is it important for marketers to read and react to blogs or comments made online?
What organizational changes should be made to have a robust SCRM approach?
How should companies react to bad news from customers?
How would you expect to use information gained about the marketing mix variables (i.e., the 4 Ps: Product, Promotion, Price, Distribution)?
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