Project description
BA Global Management- Design Thinking
1 Complete a thoroughly researched essay defining the concept of design
thinking
include
Evidence of your knowledge and engagement of design thinking issues
do not include
Contents page
Conclusion
> Introduction
>> MY EXAMPLES
include
Introduction to your examples
Explanation of how your examples are linked in some way (using the same professional
area of business eg all technology examples)
Approx 200 words maximum
> My own definition of Design Thinking
include
Write your own definition of design thinking in one sentence
note
Not part of the word count
> Examples of Design Thinking application in a business world
>> EXAMPLE 1 TITLE
>> EXAMPLE 2 TITLE
>> EXAMPLE 3 TITLE
1 FEB 2016
include
Evaluation of design thinking impact on business strategy in a global context
Evidence of your knowledge and engagement of issues
A different Design Thinking model needs to accompany each Example
Use the Design Thinking model terminology as sub-headings
One (or more) visual(s) needs to accompany each Example
Minimum of two Examples. There is no upper limit
2 Include Case studies
> Case Studies
>> CASE STUDY 1 TITLE
>> CASE STUDY 2 TITLE
include
Case studies that explore existing applications of design thinking in the business world
that relate to, add value and meaning to your Examples
Ensure the sources are clearly labelled
Ensure they are cited in your Examples eg (Case Study 1 Apple sustainability)
note
Not part of the word count
You are not required to write your own
3 Include an Appendix
> Appendix
>> DESIGN THINKING APPLIED TASK INSANELY GREAT
include
Completed task to explore the value of design thinking completed in Week 6
This takes the form of a checklist
>> KEY THEORY READING
include
Choose a Design Thinking book, article or website and comment on how effective it is
note
Not part of the word count
4 Include References throughout
> References
include
Minimum 10 from different sources
Harvard style only
note
Not part of the word count
5 Use visuals throughout to add value
include
Ensure that they are numbered, titled and referred to in your examples eg (Figure 1 –
Apple iPhone)
6 Follow the Essay layout requirements
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