Discuss why this is relevant to the Burberry brand and their product (only consider about male and female clothing)

1) To define and explain the concept from attachment 1
2) Discuss why this is relevant to the Burberry brand and their product (only consider about male and female clothing)
3) Give some literature (citations) on how Burberry is changing customer attitude by using the concept from attachment 1(their digital marketing for example)

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