You have been asked to develop a new E-Business Plan for a local company that seeks to offer its products for sale online. The retail company can be your choice of either a hypothetical example or an existing company.The document should be in the following format:Each week, you will add a section to this E-Business Plan and submit it for grading. Be sure that you support your information each week with scholarly sources and that you cite each source both in the text and in the references using APA format.The following are the sections that will be submitted: ***WEEK 1***For this week, create an Enterprise Marketing Management Plan of 4–5 pages that includes the following:Name the document \”yourname_EBUS310_IP1.doc.\” ***WEEK 2***The organization is very eager to start the integrated marketing process, but it is unsure of how to determine what to spend on the different areas of the marketing project. Specifically, the organization wants to make effective marketing decisions, but it needs to know what performance outcomes will allow them to make a profit.In addition to the e-Business Plan template under the Key Performance Indicators (KPIs) Process Plan section heading, add a Key Performance Indicators (KPIs) Process Planof 4–5 pages that includes the following for the case study organization:***WEEK 3***In addition to the e-Business Plan template under the Data-Driven Web Analytics Plan section heading, add a Data-Driven Web Analytics Plan of 4–5 pages that includes the following for the case study organization: Because this Web site is fictitious and minimalist in nature, you will be using mock data. To facilitate the aggregating of Web analytics on your Web site, you will have to visit your own Web site. If desired, you can share the URL with the class to allow other students to visit your Web site.***WEEK 4***In addition to the e-Business Plan template under theSearch Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4–5 pages that includes the following for the case study organization:All sources should be cited both in the text and in the references using APA format.Name the document \”yourname_EBUS310_IP4.doc.\” ***WEEK 5***In Week 1, you were asked to create an e-Business Plan for a local company. Each week, you added a section to this e-Business Plan and submitted them for grading. The following sections should have been completed: This week, you will be responsible for creating a Pay-per-Click (PPC) Plan of 4–5 pages. For this portion of the e-Business Plan, you must include the following: Then, complete the e-Business Plan incorporating feedback as needed. All sources should be cited both in the text and in the references using APA format.
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