Explain the principles and uses of market segmentation, targeting, differentiation and positioning, using examples to illustrate your points.

Please write two essays (500words each) for an exam. There are two questions.

Explain the principles and uses of market segmentation, targeting, differentiation and positioning, using examples to illustrate your points. Critically discuss the importance of balancing customer and competitor orientations.

Examine the main concepts and models used in building strong brands critically examine how positioning affects branding strategies use examples to illustrate your points.

PLEASE LISTEN TO THE FILE THAT I ATTACHED FIRST!!!
It indicates outline and which factors should be included.
The lecturer talks about 4 questions (buyers behaviour, STP method, marketing communication and branding.)
but I will choose STP method and branding

The textbook used in the lectures is \”Principales of Marketing\”.
http://english4success.ru/Upload/books/584.pdf
Please use it as references.

Thank you

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