Following last year catastrophic decline in television ratings, studio executives who were biting their nails in anticipation of a turnaround or a miracle should brace themselves for more disappointment. May was yet another challenging month for the TV industry. (Zara, 2015)
The decline in the number of TV viewers has been subject of speculation over the last few years. There have been many reports that the people are no longer tuning in to TV as they did in the past.
You Challenge
You are a team of consultants hired by a private TV channel to assess the situation. As apart of your investigation, you should determine whether there really is a decline in TV viewing. If so, you should determine why this problem is occurring. Finally, you should offer solutions to the problem. In particular, you should consider how an Information Systems could help the TV channel.
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