BACKGROUND
Most students in this unit are completing a Design major therefore it is important for you to consider your future. Many students will be looking towards employment in industry, becoming freelancers or carrying on with further study. Social networking is an important part of everyday communication therefore this unit will employ a component of social engagement.This project exploring social media and online branding
TASK INSTRUCTION
You will need to research the new ways of branding yourself online. Explore social networking sites like Facebook, Deviant Art, Behance, Twitter, Tumblr etc. (try to consider all areas of design, photography, illustration and advertising), as well as blogs or website creators such as WordPress and Blogger. student should do 5 SWOTS of different sites .
Using a SWOT analysis template , student should write down Strengths, Weaknesses, Opportunities and Threats in relation to each media space. The number of dot points for each section will vary depending on the site. However, you should have at least 20 points per SWOT (5 per section). A mini concluding paragraph should follow each SWOT with an analysis of its relevance to designers and online branding. SWOTs should also include in-text references for any facts that need to be supported
In your research file,you will need to back up your SWOTs analysis with references. For example if you are claiming that Facebook has more users than MySpace you will need to find data to back this up. This is a research project, so dont just rely on your opinion.
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