·:EssayEvaluationofaWebsite Foryoursecondmajorassignment, you\’ll selectaselectawebsiteforaproduct,service,ororganization connectedtoyourfieldorprojectedprofessionandwriteathesis-drivenevaluativeargument inwhich youexaminetherhetoricalstrategiesofthesite.Forexample, ifyou\’reapre-pharmacy major,youmight selectawebsitefromadrugcompany,anationalpharmacychain,oreventhewebsitefortheNational PharmacistsAssociation.Eachofthesewesitesismakinganargument:\”(Youshould)buythis\’\’or \”(You should)shophere\”or\”(You should)joinus.\”Thepurposeofthisessayistoevaluatehow effectivelyyoursitepersuadesviewersorpotentialcustomersto\”dothis\”or\”dothat\”byanalyzingand evaluatingtherhetoricalelements inthesite. Usethestrategiesforevaluationoutlined inCh.8,toguideyouressay.Youcanalsodrawon Seylr\’sdiscussionofrhetoricalstrategiesinCh.3andguidelinesforreadingphotographsand advertisementsinCh.5. Asuccessfulessaywill: I. Bringreadersintothecontextofthewebsite,brieflysummarizethewebsite\’s content,andmakeaclaim(thesis)forthesite\’srhetoricaleffectivenessorforthemostsignificant rhetoricalfeatures ofthesite.Astrongclaimisbothreasonablepeoplemightdisagreeanditwillsetupexpectationsforthedirectionofyouressay.2. Developyourmainpointsaroundspecificcriteriaforevaluatingthesite.Consider howthesite makesits argument, notwhetherornotyouagreewiththecontent.Analysisandevaluation rely onyourobjectivejudgments.Rememberalsothatrhetoricencompassestoolsavailablefor persuasion.Forexample,woulditbeusefultotalkabouttheargumentintermsofethos,logos, pathos?Mightyoufocusondesign,ease-of-use,orimages?Onaudienceorpurpose? 3. Supportyourmainpointswithconcreteexamples(evidence)fromthewebsite.Todevelopand supportyourownpoints,youwillneedtoincludevisualfeaturesanddetails,suchascolor, design,andimages,aswellasshortquotations fromanyverbalelementsofthesite.Youwillalso include2+imagesfromyoursitetoillustrateandsupportyourargument.Thinkofyourownethosandlogosasyoudevelopyourargumentanddesignyourfinaldocument. Note:1000words,12pointsize,double-spaced,pagesstapled. TimesNewRoman fontpreferred
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