siemens case study

case on Siemens Key Account Management.
prepare a 2 pages report (word), answering the following topics.

1. Describe Key Account Management wuthin Siemens (Role and Program).

2. What business situation is Balton facing with his account?

3. Should Balton try to convince the fossil power generation division to revise the O&M contract? If so, how should he approach the division and how can he convince them. Please provide detailed reasons and arguments.


– This assignment accounts for 50% of the total assignments grade.

– Answers (understanding, development and description): 70%

– Orthograpry and vocabulary: 15%

– Formal aspects of the report: 15%

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