MAN 817_Week 5_ Part B: Social Media Marketing Strategy
Describe the advice and tips that Mark Schaefer, in his book Social Media Explained, gives leaders, executives, professionals, and practitioners about the role of social media for businesses, what to do with it, and how to maximize its use. In this 2-part paper, make your argument using the parameters listed below:
Discuss questions that you, as a manager, would face when implementing any option or kind of social media marketing strategy.
Critically review the major social media platforms in use today.
Evaluate the media tools available to you for consideration.
Evaluate the economic benefits that one large organization obtained after implementing social media strategies in a successful way.
Format Requirements: The paper is to be clear and concise, and you will lose points for improper grammar, punctuation, and spelling. The paper is to be no shorter than 7 pages nor longer than 10 pages in length (typed, double-spaced). You will automatically lose points if these limits are not followed. The 7-page minimum does not include the title page, abstract, reference page, or any diagrams, graphs, tables, pictures, charts, etc., that are not pure written text. Incorporate a minimum of at least 3 peer-reviewed scholarly sources published within the last 5 years. Citations should be referenced according to APA style.
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