Gavetti, Giovanni, and Jan Rivkin. The Use and Abuse of Analogies (9-703-429)
Gavetti, Giovanni, and Jan Rivkin. Analogical reasoning at Lycos
What are the pitfalls of analogical reasoning?
Read the Lycos mini-case. Do you buy the analogy to traditional media Lycoss management team used to arrive at their decision? Does this analogy provide Lycoss managers with valid guidance?
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