Term paper on Internship experience that dealt with Online Product management at a chemical/biotech company, including Search Engine Optimization, Spoke and Wheels webpage design

Need help mainly with overall formatting, literature review and how the subject pertains to the scientific community (section 3 a&b, attached). Having a hard time finding recent, primary sources to adequately supply background information for Product [Portfolio] Management and Search Engine Optimization. Attached is the current draft of the paper for context with outline specifics. Please help with section 3.

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