As described in your text, in 2008, the campaign targeted for the Latino audience was expanded several times to help the population communicate better with their doctors. With 21 million Americans having limited proficiency in English, the goal was to help Spanish-speaking Americans get the most out of their visit to the doctor. The information was posted on PlanifiqueParaSuSalud.com and in English on PlanforYourHealth.com.
The campaign was called Hable con su Medico (Talking to your Doctor) and was developed to help improve doctor-patient communication through guidelines on how to take control of ones health. The campaign consisted of four major guidelines.
Read about the campaign in your textbook and on the Internet. Respond to the following:
In your opinion, is web-based communication on health issues a viable approach to improving doctor-patient communications? For what groups of people? Are there groups who may not benefit from, or be able to access, web-based information?
Thinking about all that you have learned to date, what were features of this campaign that promoted its success over the years? As a manager, what might you want to replicate?
The Spanish mirror site, considered an exemplar in web-based outreach to Spanish-speaking people, was discontinued. From the management perspective, speculate as to why this may have occurred. Were there issues with this campaign that may have ultimately diminished its viability, for example? What strategies would you advocate to ensure the sustainability of this health communication resource for the Spanish-speaking population?
Please note that the first question is opinion-based, so that you can begin posting before you have completed all of the readings.
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