Tourism Assignment

TEXTBOOK:  Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall.  Why do we travel? This assignment requires you to select a family member, friend, or self-identified travel companion.Once you have identified who you would like to travel with, answer the following questions:Describe your companion based upon market segmentation: geography, demographics, psychographics, and productrelated variables (see pages 43-49).Using Figure 2-1, the travel decision-making process on page 36 of your textbook, take some time with your self-identified travel group, and walk through the decision-making process. How did the process work? What were the challenges and benefits of the process? Identify the travel motivations addressed (pages 38-43). What were the results of your decision? Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines. 

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