Discussion Focus 1:
Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15% Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.
Read the article at http://www.informationweek.com/news/showArticle.jhtml?articleID=199601726
In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm Microsoft is trying to grab a larger piece of the online advertising market, which represents a $40 billion opportunity that will grow 20% per year until 2010.
Read the article at http://www.informationweek.com/news/showArticle.jhtml?articleID=199601932
1. What do you think about paying $6 billion for an Online Advertising Firm and why should Microsoft be worried about Click Fraud (especially with the number of people who dislike Microsoft)?
Discussion Focus 2: When Janel Woods 9-year-old son recently began experiencing migraines, the working mother decided to try a new company health care program that allowed her to communicate with a doctor through videoconferencing, voice over IP and instant messaging.
Read the article at http://www.wired.com/2010/05/e-health-and-web-20-the-doctor-will-tweet-you-now/ and discuss the following:
1. Do you agree or disagree that telehealth is cold and impersonal?
2. What are the advantages and disadvantages of telehealth?
3. What are the potential risks for the physicians and other health care professionals?
4. What other industries could benefit from this type of technology?
Note: Response should be a minimum of 3-4 sentences per question. Sources can include links included within the paper instructions.
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