What are the benefits that a dashboard can bring in general (be as specific as you can to that organisations business needs).

You need to write a project brief of about 1000 words, assuming it is for a senior manager of an organisation you choose from the list below:
Choose one out of the four organisations below:
1) Coca Cola
2) Harvey Norman
3) Virgin Australia
4) Commonwealth Bank
Assume that the chosen organisation has contracted you to participate in a tender for developing a dashboard for them.
Provide a proposal or project brief to the organisation including the following points :
1) What are the benefits that a dashboard can bring in general (be as specific as you can to that organisations business needs)
2) Initial thoughts on which data should be included (including internal and external data)
3) Potential challenges in implementing the dashboard (eg: data quality, data availability)
4) Suggested audience for the dashboard (eg: management, all staff, partners and suppliers)
5) Planned method for implementing, including who needs to be involved
6) Sample dashboard from another organisation
Your submission should be a nice-looking business style report.

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