Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?

Read Unit 3 Closing Case One Can Customer Loyalty Be a Bad Thing? in the textbook and discuss the following items:
1.Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?
2.How can a company find its most loyal customers?
3.Choose a business and answer each of the following based on the business of your choice.
-Which loyal customers are good for the business?
-How do we hang onto them?
-How do we get more customers like them?
4.Do you agree or disagree with the following statement: The fly in the ointment is that typically only 20 percent of a firms customers are actually profitable. And many often most of a company profitable customers are not loyal.?

Note: Each response should be at least one paragraph or 4 sentences.

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