Write a paper about tommy Hilfiger x CAI ALGONQUIAN
(the artist)
This is a psychology of fashion luxury goods hence I would need to base my research on the different theories:
1. ART AWARENESS TRIAL REINFORCEMENT
2. ELM ELABORATIO LIKELINESS MODEL
3. BELK POSSESISSIONS OF THE EXTENDED SELF
4. OPERANT CONDITIONING
5. CLASSICAL CONDITIONING
6. HOFSTEDE CULTURAL DIMENSIONS
7. FCB GRID FOOTE, CONE AND BELDING
8. HIGH INVOLVEMENT / LOW INVOLVEMENT RATIONAL OR EMOTIONAL
9. MEMETICS
10. HEURISTICS
11. COGNITIVE DISSONANCE
12. SELECTIVE ATTENTION AND RETENTION AND DISTORTION
13. TRANSACTIONAL ANALYSIS
14. EMOTIONAL CONDITIONING
15. OCEAN BEHAVIOURAL / ORG PSYCH
16. TPB
Basically for this paper we need to introduce a new market/ product to expand the brand Tommy Hilfiger.
What I want for my paper is to propose the creation of a new FLAGSHIP STORE in Shanghai for Tommy Hilfiger with the collaboration of the Chinese artist CAI GUO-QUIANG
As tommy Hilfiger has various flagship stores (all of them in Europe) opening a flagship store in Shanghai will make a big statement. The Asian market is growing steadily, hence we need to enlarge and expand that market sector. Furthermore, as fashion is getting closer to art (many brands have done their fashion shown in museums this year and also some brands have their own foundations) for this I would like to introduce tommy Hilfiger into the art world. I am thinking about collaboration with the artist CAI GUO-QUIANG creating the flagship store with CAI GUO-QUIANG art, i.e. the walls decorated with his explosives he previously did create the flagship store into an entire art work piece, as well as selling CAI GUO-QUIANG art-works exclusively for tommy and selling them ONLY at this new store. As art is all about emotions and fashion in a more about wearable and useful art gets a bit lost. ALSO the art market is very high at the Asian market. This will bring emotional feelings toward the customers, plus using a Chinese artist will also provoke a connection with Chinese culture. I will need many statistics on how tommy Hilfiger is going at the moment; a brief history and useful psychological theories that will help explain this proposition. How will this improve TOMMY HILFIGERS SALES. Create illustrative diagrams in order to explain the project being proposed.
– brief history of tommy Hilfiger
– their currents statistics
– the idea of opening a new flagship store in shanghai x CAI GUO-QUIANG
o expanding tommy in asia
o using art into fashion
o a museum type store
o explore art emotions
o make it unique __ only CAI GUO-QUIANg art x TH sold at this store
– use psychological theories in order to explain the project
– creat illustrative diagrams in order to further explain and make a visual analysis available
–
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