Doctor Caitlin

Unit Assignment Unit I Scholarly Activity After completing the unit and reviewing the Stearns article, answer the following in your own words: “Why I believe it is important to study history.” First, examples from this unit must be utilized as part of your answer, and topics may include, but are not limited to, the following: describing the possible migration of ancient peoples; the influence that trade, agriculture, and tools had on movements; and how colonial actions and colonization impacted those among whom the colonists settled. Second, when studying the movements of Native American peoples and European exploration during the 15th and 16th centuries, what does history tell us about the motivations of God, gold, and glory? Why do you believe it was important to study these motivating factors? Your response should be a minimum of two (2) pages in length. All sources used must be cited and referenced. Paraphrased or quoted material must have accompanying citations. 

Marketing Campaign

Most measures of business performance are internal financial measures, such ROI, ROA, and cost per unit. Measures of marketing performance are external measures that consider customer perception and competitor position. Business and marketing performance measures can paint very different pictures.Using mainly articles from the library\’s full-text databases, research the measures of marketing performance. You may rely on general research in the area or focus on an industry that is related to your career. Complete the following:Using mainly articles from the library\’s full-text databases, apply these concepts to the real world.

elaborate the major causes of failure in Mao Zedongs movements in the 1950s. And WHY?

General expectations
A. Clear and explicit thesis statement
B. Explains reasons for each major claim (WHY? HOW does that work?)
C. Provide evidence to support major claims (examples, materials from course readings). Please be specific, like which chapter/page from readings
D. Do not summarize class notes
E. Avoid slang, popular clichs, and sarcasm
F. Get right to the point and then back it up for serious academic work and primary source materials. Dont waste space being artistic

4. Questions and Source materials

Please answer the following 3 questions in a constructed paper of approximately 9 pages (3 pages for each question). All supporting source materials should be based on class materials (those are included in textbooks, readings from Blackboard, and lectures). No external source materials are allowed. Papers which are not substantially based on our course readings are unlikely to earn a passing grade.

Freedom\’s call

Imagine you are a slave in the New World, experiencing the onset of the extreme circumstances that characterized a racialized society. After reading David Walkers An Antislavery Appeal write a letter to your family or a journal entry to yourself, in which you describe your sentiments and actions in your decision to support the black abolitionist movement or not support it. The intention is to allow you to indulge in a sort of \”time travel\” experience that allows you to be a first-hand witness to history. Such assignments invite you to experience history from the imagined perspective of one who actually witnessed the events.

Make sure also answer the following questions in your entry:

1. What is freedom to you?

2. What are you willing to sacrifice for that freedom?

3. Is it worth the sacrifice?

The entry needs to be no less than 250 words. You may use any additional sources to help you with your assignment. Make sure to cite your sources using MLA or APA format.

This Journal has no entries.

McDonalds Growth on the European Market

McDonalds fears that it is heading towards a limited growth in the European market. Although many Europeans are intrigued by American food, McDonalds burgers and fries are yesterdays news. As a result of this decline in sales, McDonalds has begun an aggressive price competition in most European countries. Recognizing a steady and stable demand for fast food in Europe, McDonalds is quite willing to spend a substantial amount of capital for advertising and promotion if this would appear to be a good investment. In recent years, McDonalds has been able to develop burgers and fries that tend to contain less fat than those of most local fast food competitors, however only a limited number of customers are aware of this change. Confidential research has shown that many Europeans are getting tired of conventional burgers and would be more interested in contemporary fast foods such as Tex-Mex, Nandos and Southern Fried Spicy Chicken. Furthermore European consumers are more environmentally conscious and this has made McDonalds weak corporate responsibility track record somewhat unappealing to them. Research has also found that preferences for local food are on the increase and greatly differ from one country to another.

Based on the previous text and your own additional research, answer the following questions in an essay format:

1- Explain the environmental aspects that McDonalds needs to consider and reevaluate.
2- Discuss the product and consumer related factors that McDonalds should take into account in order to compete successfully in the European fast food sector.
3- Based on your answers to the previous questions, give specific recommendations on how McDonalds should address its growth issues on the European market.
Your essay should be one to two pages long (12, times new roman, line spacing 1.15).
You should cite the sources and references, if applicable, at the end of the essay

Global Civilization

According to Robert marks the modern world did not come to because of European exceptionalism or eurocentrism. Taking the entire world as a single unit of analysis rather than particular countries or even regions, how does marks argue against the Eurocentric myth to explain the development of the modern world between 1400-1700?

Please use and cite references from chapters 1-4, to support your argument. 3-4 pages typed double spaced.

Text: The Origins of the Modern World by Robert Marks

Graphical Optimisation

For a given value of P and E.
1. Clearly state the standard optimization problem (20marks).
2. Graphically determine the feasible region (40marks).
3. Graphically find the optimum solutions (list the optimum parameters) (40marks).