Most measures of business performance are internal financial measures, such ROI, ROA, and cost per unit. Measures of marketing performance are external measures that consider customer perception and competitor position. Business and marketing performance measures can paint very different pictures.Using mainly articles from the library\’s full-text databases, research the measures of marketing performance. You may rely on general research in the area or focus on an industry that is related to your career. Complete the following:Using mainly articles from the library\’s full-text databases, apply these concepts to the real world.
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