EXTERNAL ANALYSIS TO IDENTIFY OPPORTUNITIES & THREATS Perform an audit of the trends in the industry from the focal Firm (firm that you have chosen) perspective. The trends are neutral until you label them positive or negative depending upon your focal firm. Thus, you must be specific to identify both opportunities and threats (this must include an analysis of essential external forces and trends, including the industry and competitors). Makes sure you also look at the general environment discussion (task environment and societal environment: – PESTEL framework). You may use Porter’s five force analysis if it is appropriate for your analysis. Eventually, you must inform what are the critical factors in this industry? What makes this industry either attractive or unattractive? What is the future of this industry? Remember to use many of the data base sources that are provided in a separate document. PLEASE DONT CONATCT ME IF YOU DONT KNOW WHAT PESTEL FRAMEWORK AND PORTER\’S FIVE FORCE MODEL IS. I NEED YOU TO BE SPECIFIC AND COVER ALL OF THIS ON TWO PAGES . ALSO, PLEASE USE THE FOCAL FIRM WHICH IS EAGLE BANK TO PERFORM THE ANAYLSIS. CITE ANY SOURCES YOU USE. IF YOU HAVE ANY QUESTION PLEASE ASK ME. THANK YOU
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