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Conduct a financial analysis of Coca-Cola, including an analysis of changes in the income statement and balance sheet and the firms working capital. Quantitative data is available in this Coca-Cola document. You will need to analyze the data, use your knowledge of accounting and finance to understand the changes in financial measures that have occurred over the time period spanned by the data, you will then use an end-point-approach to complete your analysis. This involves taking two data points from different periods in time and analyzing the changes that have occurred.

Your analysis should include the following:
1.An eye-ball assessment of the changes in Cokes financial statements between 1996 and 2010e.g., overall growth in assets, revenues, equity, debt, etc.
2.Analysis of the Common-size statementsi.e., what changed and why. That is, describe the changes in these statements and analyze the cause of the changes. Include: a) mix of assets, b) split between current assets and fixed assets, c) mix of debt, d) split between current liabilities and LT liabilities, capital structure (i.e., debt and equity), e) profitability at all levels, f) changes in expenses, etc.
3.Analysis of the ratios by categoryinclude in this an explanation of the cause of the changee.g., liquidity increased due to the increase in CAs and decrease in CLs.
4.Analysis of the DuPont equation and discussion of the underlying reasons for the changes in ROI (ROA) and ROE.
5.Analysis of working capital and discussion of the implication of a positive or negative WC level.
6.Summary and conclusion concerning the major changes in Cokes financial situation.

You want to identify major shifts in the firm\’s financial performance and strategy. For example, a few of the patterns that you will want to assess are: what growth in sales has the firm experienced? How has its profitability changes (gross profit, operating profit, net profit)? How has the financial structure of the firm changed–more debt or less; short term or long term? How does the firm use it funds–i.e., what type of assets does it purchase? How has the overall return to shareholders changed and how do shareholders receive their return–dividends or capital gains? The ratios and Working capital measures will help you determine the changes in financial strategy for Coke over this time frame.

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You need to write a project brief of about 1000 words, assuming it is for a senior manager of an organisation you choose from the list below:
Choose one out of the four organisations below:
1) Coca Cola
2) Harvey Norman
3) Virgin Australia
4) Commonwealth Bank
Assume that the chosen organisation has contracted you to participate in a tender for developing a dashboard for them.
Provide a proposal or project brief to the organisation including the following points :
1) What are the benefits that a dashboard can bring in general (be as specific as you can to that organisations business needs)
2) Initial thoughts on which data should be included (including internal and external data)
3) Potential challenges in implementing the dashboard (eg: data quality, data availability)
4) Suggested audience for the dashboard (eg: management, all staff, partners and suppliers)
5) Planned method for implementing, including who needs to be involved
6) Sample dashboard from another organisation
Your submission should be a nice-looking business style report.