Project description
i already done the first question and i only want you to do the 2nd question which i provided below .
i will be uploading the 1st question and the work i done, which leads to the 2nd question which you been asked to do and you can see and understand the 1st question from the document i will be uploading with this.
Your strategic recommendation to the executive board at Ryanair is for it to expand through an internationalisation programme (based upon its successful no-frills positioning strategy/business model) by setting up a new strategic business unit (SBU) in Australia. You are required to:
2a. Further evaluate this new strategy by briefly applying the SAFe Criteria (Suitability, Acceptability and Feasibility criteria from Johnson et al 2014). Based on your overall evaluation would you recommend that the board proceed with this internationalisation strategy?
2b. Briefly discuss the main strategic risks with this move and outline to Ryanair how they could manage them.
For this exercise, you can assume that the sources of funds are available and that the investment will give a positive ROI after 4 years.
please mention as many models as you can when you talk about SAFe such as swot analysis, five forces model ,value chain and 6 Ms ect
please be critical and analytical writing
you can use as many references and sources you like
this book would be helpful : Johnson, G (2014) Exploring strategy: text and cases. 10th edition Harlow: Pearson Education
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Added on 30.04.2016 17:06
helping note to answer question 2
Q2. Further evaluate this new strategy by briefly applying the SAFe Criteria (Suitability, Acceptability and Feasibility criteria from Johnson et al 2014). Based on your overall evaluation would you recommend that the board proceed with this internationalisation strategy? Briefly discuss the main strategic risks with this move and outline to Ryanair how they could manage them. (30 marks)
(For this exercise, you can assume that the sources of funds are available and that the investment will give a positive ROI after 4 years.)
Answer the following questions:
Do proposed strategies address the key issues relating to the opportunities and constraints a firm faces? (suitability)
Do the expected performance outcomes of a proposed strategy meets the expectations of shareholders? (acceptability)
Could the proposed strategy work in practice? Does the firm has resources? (feasibility)
You may consider suitability with relation to strategic position, directions for growth and methods of growth.
Ask What is the strategic alternative to an existing strategy? Bear in mind that one of the key strategic goals for companies is to exploit the opportunities and avoid threats, capitalise on strengths to avoid/or remedy weaknesses.
There are two aspects to acceptability: the financial aspect and the stakeholder aspect. You are not expected to provide the financial justification of strategy (e.g. to calculate return to risk). However, you should consider how a proposed strategy meets expectations of stakeholders (thus you need assess interaction between the strategic choice/strategy and the stakeholders reactions to the strategy).
Does the firm have resources? Or strategic capabilities to implement strategy?
You can use 6M Model (money, machinery, manpower, markets, materials and make-up).
Instruction files
double_diamond_model_ryanair.doc(48,50 KiB)
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