promotional video

Project description
I need to add (at the beginning or at the end) some discussion of the history, style and nature of promotional videos to…
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Added on 03.05.2016 22:12
to this: (5 sources – at least 3 books)

How to make a Promotional Video (literature review)
The creation of apromotionvideois the complex process that requires theoretical knowledge, practical skills, and proper equipment. The theory can be acquired through Internet guides or books, the equipment can be chosen according to the basic needs and the practice would be gained in the process of the filming. There are five stages ofvideo creation: Strategic planning, Pre-production, Production and Post-production and editing, andpromotionof thevideoon the Internet (Ruffell, 2011).
There are five basic roles required forvideomaking: Director, Producer, Visual professional to operate with camera and lights, audio technician and editor. These roles may be performed by one person, but preferably by different people. It is basically very important to know, for what type of audience thevideois shot. The quality of the shotvideoshould be as high as possible. However, a good video can be gladly met even without a high-res picture (Boag, 2014). However, if one attempts to sell something expensive and to a more discerning audience the quality should be appropriate.
That means well-chosen lights and focusedvideo, usage of B-rolls, clearly understandable narration, proper musical background, and an adequate way of expressing the main idea by means of all these components. Thevideoshould include the proper plot expressed in the suitable and charismatic manner. There is a variety of ways to make the buyers sympathize, for example to introduce the production personally or to show the backstage of the process of its creation (Woodbury, 2014). Thevideoshould be also properly structured. The structure of the videoshould be thought out in the stage of Pre-production: The welcoming should be charismatic, friendly and reliable, the main idea should be demonstrated briefly and correctly, thevideoitself should look polished and motivating. The usage of multiple angles and inserts can be a good idea, but it should not be overused.
The editing of a promotional video is a crucial step. For this purpose, it is important to understand the camera, equipment and editing software that are required to gear production. The first important aspect is to choose appropriate software (Dancyger, 2007). Before starting the story board and the shooting script should be put together to assess which scenes suits the best or does not matches the script should be eliminated (Musburger & Kindem, 2012). The necessary changes in the selected scenes should be made to ensure that they meet the script. Also, the video maker should make use of high professional videography B-roll footage (Reisz & Millar, 2010 ). For this, it is important to choose the footage that has best quality and diversity among the other footage making appropriate arrangement and positioning of the shots framed and staged with the composition (Musburger R. B., 2012). The shots that follow the rule of third should be aligned to shot the scene. Further, it is important to make use of the lighting technique. You should make use of temperature measures to avoid conflict with the natural and artificial light using potential contrast of the light sources. The other main thing that should be followed is to white balance the light sources according to different temperatures to avoid colour casting. After this, it is important to make sure that the shots taken are spotlighted through lightening techniques to get certain effects by making use of reflection and diffuser to reduce harsh spotting. The clips should be edited using different trimming clips and adjust them in sequences to make a flow in the video (Daum, 2012). Clip is assembled in an editing program to deal with the timing issues which arise during screening. The video is finalized by adding visual effects and aligning scenes (Musburger R. B., 2012).
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Added on 03.05.2016 22:16
sorry forgot to mention

200 words on the history, style and nature of promotional videos
and 50 words at the end explain what is B-roll and why it is important? (and if there will be words please explain What is the rule of thirds in filming)

Yhtomit

Your Unit 9 Assignment has two parts. In Part I, you will be watching videos of children participating in reading activities, and you will document and assess the behavior you witness. You will use this information in Part II of the Assignment, in which you will write a paper and use theoretical perspectives to explain the language development you witnessed. The template provided has been set up in the correct format to complete both parts of this Assignment.Watch the three videos provided and document your observations using the assessment forms provided in the template. Complete a Checklist on your observation of the reading behaviors one of the more vocal children in the group. The video length is 1:21. Complete an Anecdotal Record on the vocabulary level of Sam. After clicking this link, scroll until you get to Sam Reading Books. Complete Story Book Language Observation of one of the children in the video.The documentation you create will be submitted as appendices to Part II of this Assignment.Once you have completed your observations and assessment documentation, write a 1- to 2-page paper explaining the typical language development you observed and outlining the theoretical perspectives observed in the students in the videos. You will also provide a summary of the assessments you used during your observation.Be sure to use specific information from your readings in your paper, and be sure to use APA formatting. Information regarding APA formatting can be found in the Writing Center and should be reviewed thoroughly. APA formatting dictates how your paper should appear on each page. Refer to the APA Quick Reference under Course Home for examples of how to cite sources.You will submit your completed Assignment in the template provided in Doc Sharing using the following guidelines.Your paper should include:You should follow these formatting guidelines for your paper:Your writing should be organized, logical and unified, as well as original and insightful. Your work should display superior content, organization, style, and mechanics while demonstrating the ability to apply critical thinking skills to illustrate sound reasoning. Be sure to include citations for quotations and paraphrases with references in APA format and style. Avoid any practice that might constitute plagiarism. Use the rubric as your guide to ensure that you include all the required contents.

Any topic (writer’s choice)

Project description
Because business communication is at the heart of a businesss success, business writers must be able to determine what is effective, what is not, and why. Poorly constructed internal documents, in particular, can be problematic because they affect employees understanding of company business protocols.

Review the document called ABC Enterprises Introduction Letter Docx, 20KB. Then, write a brief critical analysis in which you address the following questions:

What is the purpose of the document? Does the document effectively support its intended purpose? Explain your reasoning.
Who is the audience for this document? Does the document effectively target its intended audience? Explain your reasoning.
Is the format of the document appropriate for its intended purpose and audience? Explain your reasoning.
Does the document contain factual, practical information written in a concise, clear manner? Explain and provide examples to support your reasoning.
From an overall perspective, what makes this document effective or ineffective? Support your reasoning with evidence from your textbook or another appropriate source.
If you were asked to rewrite this document, what changes would you recommend? Why?
Submit your finished critical analysis of approximately two pages, double-spaced (about 700 words) and formatted according to APA requirements (title page, references page, etc.). Follow this naming convention for your file before submitting it. The file should be Word or txt (No PDF): LastnameFirstinitialAssignmentLetterNumberLetterNumber. For example: HoneaSM1A1. To be accepted, the file must be Word or txt and must be in the above naming convention.

Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. Be sure to check your work and correct any spelling or grammatical errors before you upload it. When you are ready to submit your work, click “Browse My Computer” and find your file. Once you have located your file, click “Open” and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page and click “Submit.

This assignment accounts for 10% of your grade and is evaluated according to the SLA Writing Rubric 227.3 KB PDF file.

Relational Database and 3 degree of Normalization

Project description
1.Describe the process of database planning and design. (30 points)
Please focus on database planning and design in general and do not limit your discussion to the specifications provided in the narrative. Your description should not exceed 1000 words. Use in-text citation for the sources you have used.

2.Develop an Entity Definition Matrix of an Alumni database system based upon the case outlined in the narrative. (20 points)
Analyze the dialogue and provided Excel spreadsheets to identify the entities which should form a part of the database design. Make assumptions where necessary and state these assumptions explicitly.

3.Identify the cardinality of the relationships and represent it in the ER diagram.
(10 points)
Analyze the dialogue and forms provided to identify the conventions which should form a part of the database design. Make assumptions where necessary and state these assumptions explicitly.

4.Design a Data Model of the Alumni Management System, demonstrating the attributes, relationships, PKs and FKs. (20 points)

5.Optimize this data model to the third normal form (3NF). In this process of data normalization, clearly present the intermediate data models of 1NF and 2NF form along with the final data model in the 3NF form. If some aspects of model are purposefully de- normalized, then present arguments to support your decision.
(20 points)
Analyze the dialogue and forms provided to identify the relationships between the entities which should form a part of the database design. Make where necessary assumptions and state these assumptions explicitly.
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Added on 03.05.2016 19:07
please check the attached file. one of the file is the instruction and the other two files are lectures on how to draw a relationship data model. Please check all these attachments to do the assignment. You can use outside reference too. Please draw a good diagram.
Instruction files

bis_1_2015_tutorial_week_4.pdf(80,82 KiB)
final_bis1_assignment_2_2016.doc(106,50 KiB)
bis_1_week_3_2015_database.pdf(1,87 MiB)

Argumentative Essay Focused on Informal Fallacies

Project description
Instruction
Write a 220 word or more, typed, double spaced, 12 font, argumentative essay on an argument given by a presidential candidate, indicating the use by that candidate of two informal fallacies. This essay points out the weakness of an argument by showing that it commits at least two informal fallacies.

SAMPLE CANDIDATE STATEMENT AND ARGUMENTATIVE ESSAY RESPONSE

Suppose that Ms. Jones is a candidate in a presidential primary for the Independent party and makes the following statement attacking her opponent, Mr. Roberts:
Candidate Roberts claims that he has a solution to the projected shortfall in social security. He suggests that to fix this problem, the social security system should be privatized and not dependent on taxpayer contributions. Let workers save for their own retirements and not depend on the federal government. But Roberts is a millionaire so his policy could not possibly be just. What does he know about working class people who are trying to save for their retirements? Moreover, if Roberts plan is implemented, disruptive protests may be ignited, bringing chaos to our streets. So we must stand united against Roberts dangerous policy proposals. Please get out the vote for me for the Independent Party nomination!
Sample argumentative essay:
Ms. Jones argues that voters should not support Mr. Roberts because his proposal for preserving the viability of the social security system could ignite protests. She also claims that Mr. Roberts could not possibly have a good policy proposal because he is a millionaire. But these attacks on Roberts proposal are not relevant to his argument. His argument is that social security should no longer be a government run program but should utilize the private sector to manage retirement savings. Ms. Jones commits two informal fallacies here: the argument against the person and an appeal to force.
The argument against the person occurs when Ms. Jones uses the fact that Mr. Roberts is a millionaire as a critique of his policy. Even millionaires can have ideas that are good for all citizens. So his economic status is not relevant to social security policy.
The appeal to force occurs when Ms. Jones warns of disruptive protests should Mr. Roberts social security policy be implemented. Again, that fact that such protest may occur is not relevant to the merits of Roberts proposal. It is possible that a good proposal would evoke some protests. So Ms. Jones should address the merits of the policy proposal being offered by Mr. Roberts, not attack his character and try to evoke fear.

Global Management Skills

Project description
The assignment is a single piece of coursework of 2000 words (+/- 10%) in two key sections:

Section A. 1250 words considering the academic research on your chosen global topic.
Section B.750 words reflecting on your skill set in relation to your target

Writing in the third person, section A allows you to explore future employability options, evaluate the sector, region and context. You are then asked to consider your skill set and action planning in relation to your targeting this as a future option.
It should not be of concern if you have no fixed ideas as such yet. The skills you develop in undertaking this assessment are transferable. The assignment is designed for you to focus on your interests and needs and to consider what you need to be doing to achieve that aim. It is flexible to reflect the diverse range of students in the course and to allow you the chance to consider you choices and what you may have to do to achieve your goals.

Section A needs to evaluate the context, the challenges and pressures and as much as possible relate this to the broader global context. You will have to consider contextual factors and draw from learning in other modules. Therefore there are economic, political, legal, social, and critically, cultural considerations. Section one develops your skills in evaluating a context. Crucially it requires you to research the competencies required for that sector. There is much research around this topic. Section two asks you to consider positioning yourself in that context and what skills you have to develop to get there. What are the demands? Even the smallest of businesses are in a global market place.
The list is endless but some examples to get you thinking where your research will take you are these.
Examples might be the following:

Establishing a small business in eg the West Midlands, UK or any other local area in your country
The Banking sector in eg Qatar, India, China.
Importing goods from outside the EU for sale within the UK
Developing markets in eg Malaysia
Intercultural Awareness consultant
Establishing an eco-travel agency.
Joining a graduate scheme in a specific company, eg IBM, Tesco, HSBC, Toyota
Working in international marketing.
International hospitality
Sports Management
Public sector.. Voluntary sector
Etc, etc, etc.

Journal articles always offer the most recent ideas in research. Once you find useful journal articles, then note the database they are in (eg Emerald, Business Source Premier, Wiley, Sage, etc) as you can then use a more direct search within these databases. Or use an advanced search in Discover.

Examples of journal articles you could explore can be referenced in your bibliography as in the following examples:

Thorn, M. (2012) Leadership in International Organizations: Global Leadership. Competencies. The Psychologist-Manager Journal. No 15. pp 158163,

We will expect a minimum of 10 distinct sources such as articles or relevant books which you may find. Please do not use a generalised internet search on a search engine for your work. Generic web sites are not suitable academic references.
Section B:
Writing in the first person, section B explores your own activity in developing your competencies as a potential employee in your chosen field. This section of the assignment needs to use a reflective writing style technique. Skills for Learning provide very good support for this. The content will vary between students, depending on the nature of the competencies chosen, but as students of Global Management Skills, it is expected that there would be some focus on cultural learning and global leadership competencies. Personal CVs* and completed audits should be added in the appendices and referred to in the body of the text.
Layout:
Portrait orientation document
Font such as Tahoma, Verdana or Calibri.
Font size mimimum of 11

Materials Enginiring

Project description
Q1) You are asked to select materials for the manufacture of pistons fitted to a modern petrol engine car. The piston has to be able to withstand the conditions of the environment within which it operates.

State the selection criteria of the chosen materials taking into account the material properties, their cost and their suitability for manufacture.

Your answer must be supported by illustrations and test data sheets.
(maximum 350 words)

Q2) State the main properties of the materials used in the manufacture of:

1-Copper wire
2-Steel I section beams
3-The front stub axle of a car
4-A lathe high speed steel cutting tool
5-Electric heating element in an electric fire
6-Transformer core

Give detailed explanations of your answers and illustrate them with diagrams.
(maximum 1000 words)

Q3) Discuss any three microstructural characteristics (e.g. the grain size and shape or the phase structure) of the following:

a-Ceramics
b-Composite Materials
c-Polymers
d-Metals

The discussion must be limited to a maximum of 1000 words in total.

Q4) Discuss any three characteristics related to the macroscopic behaviour (e.g. chemical, physical or mechanical properties) of the four categories of materials mentioned previously in Q1

The discussion must be limited to a maximum of 1000 words in total

Q5)The following data is for cold-worked carbon steel tested in a tensile test:

Original diameter: 12.725 mm
Final diameter: 8.433 mm
Original gauge length: 50.8 mm
Final gauge length60.71 mm

Load
(kN)

0
5.5
11.7
17.0
22.1
27.4
40.5
53.1
60.5
64.7
66.9
68.7
70.5
71.5
72.1
72.8
Extension
(mm)

0
0.010
0.020
0.030
0.040
0.050
0.076
0.102
0.127
0.152
0.178
0.203
0.254
0.305
0.356
0.508

The maximum load was 74.3 KN. Plot the stress strain (Extension-Load) graph and determine:

a-Modulus of elasticity
b-Tensile strength
c-Percentage elongation
d-Percentage reduction in area

Q6) The following results were obtained from a tensile test of a polymer:

Load
(kN)
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.63
0.65
Extension
(mm)
0.0
0.08
0.17
0.35
0.59
0.88
1.33
2.00
2.40

The test piece had a width of 20 mm, a thickness of 3 mm and a gauge length of 80 mm. Plot the stress strain graph and determine:

a) Modulus of elasticity
b) Tensile strength
c) The ductility, in percent elongation
d) Yield strength at a strain offset of 0.002
You are required to comment on the values obtained in parts (a) and (b) for both questions and draw comparisons between the two values for both materials

Q7) 3.Search, look up and identify the suitable data (British Standards, International Standards, product data sheets, manufacturers literature, specification sheets, test data and engineering drawings) available for the manufacture of two engineering components of your choice. (a kitchen sink, a stainless steel adjustable spanner or the casing of a fire alarm control panel are just few examples of many such products).

The engineering products chosen must be able to be manufactured out of one of the following metal, ceramic, polymer and/or composites.

Provide at least three samples of the data obtained above and critically assess their reliability for use in the general world of materials engineering. (Maximum 150 words)

Capitalism and Socialism: Case study: Uber

Project description
You have four tasks for your initial post. In order to present an organized post, address each one of these tasks in a separate paragraph and in the following order.

Your first task is to articulate the economic system (or combination of characteristics of both socialism and capitalism) that such laws depict.

Your second task is to examine the laws that either support or limit the operations by Uber.

Your third task is to analyze how your findings from your first and second tasks affect Uber.

And your fourth task is to present your moral position with regard to Uber. For this latter task, you will need to identify one of the three ethical theories (utilitarianism, deontology, or virtue ethics) as support for the moral position that you are taking. For example, you may hold the moral position that Uber is morally justifiable because it provides a good for consumers that fills in a gap that had not been met by the taxi industry. Or you may take the position that Ubers positioning in the market is morally wrong.

Your initial post in this discussion must be informed by the required material for this discussion. The required material for this discussion will introduce you to what is new about Uber as a business model, the profit incentive in business, and how laws can make or break innovation in business. Your preparation should focus on the characteristics of capitalism and socialism, as well as other business concepts presented in the required material. Since your initial post in this discussion will examine the relation between running a business such as Uber and the laws and economic system of the nation(s) in which it operates, make sure to comb the material on Uber for laws, regulations, and the economic setting that affect its operations. You are encouraged to research relevant laws and regulations to make sure that you have current information. You will also need to review the material on the three ethical theories (utilitarianism, deontology, or virtue ethics)

Use these resources:

Why the California Ruling on Uber Should Frighten the Sharing Economy

Friedman, M. (1970, September 13). The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved from http://highered.mcgraw-hill.com/sites/dl/free/0073524697/910345/Appendices.pdf

Friedman presents a two-part clarification of what we may understand as social responsibility. The first part states that the responsibility of business is to its shareholders by using its resources to increase profits. Most stop here and assume that Friedman is advocating an ethics of egoism. But the important second part is that Friedman argues that business must be bound by the law and rules of honesty and decency toward others.